Trace
A platform that recognises and rewards the fans watching from home. Built from scratch. Taken to market.
F1 [Permissionless]
Every race generates thousands of data points. We turned them into collectibles that capture the moments that mattered.
ATP Collect
Toronto, Cincinnati, Shanghai, Turin. The first fan loyalty platform to run across the ATP Masters 1000 season.
ATP Momentum
Every match at the ATP Finals had its own digital object, with fans collecting matches across the full eight days.
UEFA Champions League
A match-by-match collectible experience across the Champions League, designed from live ball data.
Lamborghini
How a brand built on luxury, scarcity and exclusivity enters web3 without cheapening a single thing.
Science Magic Studios
Finding the web3 mechanics that generate engagement, then packaging them into experiences that brands can take to market.
A date with Destiny
One of the world's most recognised gamers. Their favourite game. Backed by an 80-piece orchestra providing the live score.
AR Living Couture
The world's first living couture dress. Worn on the BAFTA red carpet. Brought to life by EE's 5G network.
Ted Baker Mission Impeccable
Geo-locked digital vouchers, cracked via audio search through spy-themed shop windows. 85k film views. 50+ press hits.
EE BAFTA Style Scanner
Shop the red carpet live, from anywhere in Britain. 3.8 million Story views. £300k equivalent media value.
Coca-Cola CrateFans
15-metre football fan sculptures built from 2,600 recycled crates. 25 million photos. 6 years running.
No Problem Art Gallery
A gallery the size of a fish tank where artists can bring their vision to life - without the cost and fuss of putting on a real show.
Graffiti Iceberg
An experiment in engineering virality from scratch. 2 million views. The experiment worked.
The Cost of Fun
Reaching consensus to enter the Opepen permanent collection, using a style I'm known for. 910 opt-ins. Consensus reached!
Meta Morphosis
Reaching consensus working entirely outside my visual identity. AI embraced. 743 opt-ins. Consensus reached, again!
Max Extraction
54 artworks given free to Set 054 holders, two years later. A gift, and a question about what extraction really means.